Know which keywords your
competitors own that you don't.
Keyword gap analysis and topical cluster mapping against up to five competitor domains. Built on your direct GSC and Bing data — not estimated traffic derived from click panels.
Keyword Gap Analysis
Compare your GSC impression and click data against competitor domains to identify keyword opportunities where competitors rank and you do not — or where you rank lower despite being closer to position one.
Topical Cluster Mapping
Groups keywords by semantic topic and maps cluster coverage across your domain and competitors. Shows which topical areas you own, which you're contesting, and which are uncontested gaps.
Competitive Scoring
Scores your domain against each tracked competitor on a normalized scale that accounts for keyword overlap, SERP feature capture, and content coverage depth — not just raw traffic estimates.
Share of Voice
Tracks your share of impressions within a defined keyword set relative to competitors, with weekly trending so you can detect competitive movements before they impact your traffic.
SERP Intersection
Identifies keywords where you and a competitor appear on the same SERP, sorted by the delta in your positions — the clearest signal of where you're losing ground to a specific rival.
Content Overlap
Surfaces competitor pages that rank for keywords tied to your content, helping you identify where thin content, outdated articles, or a missing topic cluster is costing you position.
Why first-party data changes the analysis
Most competitor intelligence tools infer keyword rankings and traffic from clickstream panels — samples of browsing behavior from opted-in users, extrapolated to the broader web. The estimates are useful but carry significant error margins, especially for lower-volume keywords and niche verticals.
VisibilityIQ uses your own Google Search Console data as the source of truth for your domain. You see actual impressions, clicks, and positions as Google reports them — and we compare that against the competitive landscape with full confidence in your own numbers.
Data sources for competitive analysis
- Your GSC data — Actual impressions, clicks, positions by query
- Your Bing data — Bing Webmaster Tools organic performance
- Competitor crawls — Title, headings, structured data, crawl depth
- CrUX data — Core Web Vitals comparison by domain
- SERP feature data — Feature capture rates by keyword cluster
Competitor Intelligence Dashboard
Keyword gap table with topical cluster labels, SERP intersection heatmap, and competitive scoring timeline across up to five tracked competitor domains.
See exactly where you're losing to competitors.
Included with all four pillars at $59.95/mo.
Start your audit — $59.95/mo